Welcome to our Library & Learning Center. In this section, you will discover “How to” and “What to do” articles broken out into four basic categories.
Getting Started: Visit our Direct Mail & Mailing List Glossary
Section 1 – Effective Direct Mail Letter Writing and Marketing Techniques
1:1 How to Utilize the Two Most Important Elements in Your Direct Mail Campaign
1:2 What are the Four “Musts”
1:3 What are Key Points to Remember in Writing Your Direct Mail Letter
1:4 How to Use Your Envelope and Reply Card to SELL!
1:5 How to Use Non-Standard Mailings to Get Great Response
1:6 How to Boost the Profitability of Your Mailing
Section 2 – Effective Brochure Writing and Marketing Techniques
2:1 What to do Before Preparing a Seminar Brochure
2:2 How to Prepare a Seminar Brochure
2:3 How to Write a Brochure Copy that Sells
2:4 How to produce a Direct Mail brochure
2:5 How to prepare a Direct Mail brochure that sells
Section 3 – Successful Techniques for Direct Mail Marketing
3:1 Getting a Big Response from What to Consider when doing a Business-to-Business Mailing
3:2 What Factors to Consider when Obtaining a Mailing List
3:3 Summary Checklist for Getting Started in the Mail
3:4 What Factors Increase Your Chances for Direct Mail Success
3:5 What are Some of the Most Successful Types of Offers
3:6 What are Proven Response Techniques
Section 4 – General Marketing and Other
4:1 How to have a Successful Direct Mail Campaign – 99 Tips
4:2 How to Interpret a Standard Industrial Classification – SIC
4:3 What should you know before you sit down to write a word of sales copy
4:4 What to remember when you write
4:5 How to Promote Meetings and Seminars
